About Us

The Future of Data in Ag

Our mission is to empower agricultural professionals  with the tools and knowledge needed to navigate the dynamic and ever-changing agricultural landscape. Through our platform, subscribers have access to aggregated and anonymized insights into market pricing, inventories, rejection rates, and trends, while benchmarking individual performance metrics in one application designed to keep you informed and ahead of the curve.



We understand the importance of accurate and timely information when it comes to making critical decisions for your business.


Transactional Data

We recognize the impact transactional data via ERP integrations have on market performance metrics for agribusinesses.



Data empowers businesses with valuable insights to make informed decisions, enhance efficiency, and gain a competitive edge.

See the Future....

Several data service platforms have been created to visualize outdated and summary-level data. Still, the question arises about the significance of summary-level data that is not in real-time.

To avoid using obsolete data, Highland Ag MarketWatch offers aggregated and anonymized, commodity-specific data every 30 minutes, 24/7/365 – directly from the source, securely from ERP’s in the fresh produce business.

Let's connect and propel your success to new heights.

Ready to revolutionize your business? 

Contact us now to unlock the power of Highland Ag MarketWatch!